Privacy Policy

Last updated: May 8, 2025

Else, Inc., a corporation organized under the laws of the State of California ("Else," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Else mobile and web application (the "App"). By accessing or using the App, you agree to the practices described below.

1. Information We Collect

Category

Examples

When Collected

Personal Identifiers

Name, email address, username, phone number

When you create an account, contact us, or participate in promotions

Usage Data

Device type, operating system, IP address, pages or features accessed, time spent

Automatically via cookies, log files, and similar technologies

Content You Provide

Profile photo, preferences, in‑app messages, uploaded files

When you voluntarily upload, post, or otherwise share content within the App

Payment Information

Cardholder name, tokenized card number, billing address

When you make purchases through the App (processed via third‑party payment processor)

We do not knowingly collect Sensitive Personal Information (e.g., social security numbers, health data) unless you explicitly provide it and consent.

2. How We Use Your Information

We use the information we collect to:

  1. Operate and maintain the App’s core functions.

  2. Create and manage your user account.

  3. Process transactions and send purchase confirmations.

  4. Personalize content, recommendations, and advertising.

  5. Monitor and analyze usage trends to improve features and security.

  6. Respond to comments, questions, and provide customer support.

  7. Send administrative information such as updates, security alerts, and support messages.

  8. Comply with legal obligations and enforce our Terms of Service.

3. Legal Bases for Processing (EEA/UK only)

If you reside in the European Economic Area or the United Kingdom, we process your personal data under one or more of the following legal bases: (i) performance of a contract, (ii) legitimate interests, (iii) your consent, and (iv) compliance with legal obligations.

4. Sharing Your Information

We share information only as described:

Recipient

Purpose

Service Providers

Cloud hosting, analytics, payment processing, customer support (bound by confidentiality obligations)

Business Partners

Where you have opted‑in or the data is aggregated/de‑identified

Legal Authorities

To comply with subpoenas, court orders, or other legal processes

Business Transfers

In connection with a merger, acquisition, or sale of assets (you will be notified of any change in ownership or uses of your personal information)

We do not sell or rent your personal information to third parties for monetary consideration.

5. Cookies & Similar Technologies

We and our partners use cookies, SDKs, and similar technologies to recognize you, customize the App, and measure marketing effectiveness. You can adjust cookie preferences through your device or browser settings; however, some features may not function properly if cookies are disabled.

6. Data Retention

We retain personal information as long as your account is active or as needed to provide the App and fulfill the purposes outlined in this Policy. When retention is no longer necessary, we securely delete or anonymize the data.

7. Data Security

We implement administrative, technical, and physical safeguards designed to protect your information—including encryption in transit, least‑privilege access controls, and regular security reviews. Despite these measures, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. International Data Transfers

Else, Inc. is based in the United States, and your information may be transferred to—and processed in—countries outside of your residence. When we transfer data internationally, we rely on appropriate safeguards (e.g., Standard Contractual Clauses) to protect your information.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Access or obtain a copy of the personal information we hold about you.

  • Request correction or deletion of your information.

  • Object to, or restrict, certain processing.

  • Opt‑out of marketing communications at any time via the unsubscribe link or in‑app settings.

  • California residents: exercise CCPA rights to know, delete, or opt‑out of “sale”/“sharing” (as defined by CCPA).

  • EEA/UK residents: withdraw consent or lodge a complaint with a supervisory authority.

To exercise these rights, contact us at hello@else.so.

10. Children’s Privacy

The App is not directed to children under 13 (or equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If we learn that a child’s data has been collected, we will delete it promptly.

11. Third‑Party Links & Services

The App may contain links to third‑party websites or services not operated by Else, Inc. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and notify you via the App or other reasonable means. Continued use of the App after an update constitutes acceptance of the revised Policy.

13. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Else, Inc.
580 California St, Fl 12
San Francisco, CA 94104
United States
Email: hello@else.so